This campaign for Energy Australia ran on just about every medium - online, social, print, radio and this television commercial. The newsroom and weather graphics were created in the design studio and we then collaborated with a video and sound production company. The sales for this campaign surpassed all previous Energy Australia retail offers.
Exclusive, only-available-to-awesome-Moose-Toys-people website
Pokemon television ad which I art directed. The shoot was fun and very messy.
There's a saying: "Never work with kids". It wasn't too bad. Mums really engaged with this Hooked On Phonics television commercial which I wrote and art directed.
I've been very fortunate to work on some amazing brands, like Nintendo.
The brief here was simple. Here's a bag of supplied assets and a very small budget. The result was this Bupa Family Challenge television ad.
Essentially a retail ad with a bit of fun injected into it. This idea was shot without CGI. A model maker hand crafted the tiny clothes hangers. The concept rolled out over a few mediums.
I had fun with this. For the launch of Frutips we created a tough guy personality for an icy pole no one had heard of. It worked, resulting in some amazing sales.
A mood board for Matchbox cars.
Destroy all humans 2 is self explanatory. It's an unashamed violent video game. The objective is to kill hippies. I wrote and art directed this campaign. The image was supplied. Teenage boys could not get enough of it, selling out in record time.
This ad was aimed at parents. So again, I had a bit of fun with it. The online component was interactive where kids could draw their own stuff around the ship. Also, there was another execution where kids (and quite a few adults) could fire a cannon at the sea dragon.
Hot Wheels are loved by kids. There is also a large secondary market of adults who love cars and would dearly love to drive a Ferrari but can't afford one. That is the target of this campaign.
I created the look and feel for this online video and also scripted 13 Things About 13 SICK, including the tagline. I collaborated with a designer to craft it. I also have a keen interest in animation, so it was great work closely with an animator.
Here's some fun projects I have worked on. Clockwise - Colour is contagious photoshoot for Lanier photocopiers. Not a Moose, but close. A reindeer from a V/Line Christmas campaign. Vodka Cruiser rock chick illustration. Hendrix cooks a burger for Hard Rock Cafe. Blue tongue in Colour is contagious photoshoot for Lanier photocopiers. And the Energy Australia owl photobombs some Emperor penguins in Antartica.
Yes. I do love toys. Here's a small sample of my favourites. Clockwise - I'm a Nintendo fanboy from way back and these Animal Crossing Amiibo's, Isabelle and Keke came home with me from Japan. An original vintage Milton Bradley Steady Eddie from the early 1960's, worth it for the graphics on the box alone. Although not technically a toy, Sato Chan - a Japanese pharmaceutical company mascot, sits proudly in my home along with my French Bulldog, Violet. A couple of my Frisbees. John and Paul Yellow Submarine figures from MacFarlane toys. And finally, Twister from my childhood. As you can see, it has been used a little, even recently.