http://www.paulperrone.com.au/work daily 1.0 2022-11-10 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1537780963686-TPYMGZGFXFKMTKJCO8XZ/ARCBS+Drop+In+logo.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1538548545551-5PLGRC15IP7DVHLZ5KJC/EneAust+movers+logo.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1447057531734-FZRTWE3HCJ7RQJUNRKJW/ARSBS+Wonder+number+4+tetanus+.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1563411871200-IGR12VU34VH95VOY2B7G/Jeep.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1556705389393-T8Q9IG2K0W33RY4QJ3SL/Screen+Shot+NHDS+endframe.png Work - National Home Doctor Service When its after hours and you are feeling sick, what do you do? Make the call. That’s the brand positioning I co-created for National Home Doctor Service. I was involved with the launch of the NHDS. I was the lead creative, responsible for copywriting and art direction on this project. I worked alongside the strategy team and I co-created the ‘Make the Call’ brand platform, which ran across many media channels: TV, digital, outdoor, print, electronic direct mail and the initial brand guidelines. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1661346808613-OZX3KWJV5QVZ5LK5C0J9/image-asset.jpeg Work - Daffodil Day 22 Kellie.mp4 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1668075473947-91Q45WK8E43B3I9AKA5I/CCV%2B1%2Bin%2B2%2BRev360%2B1.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442833926023-FSZILVMQII4EPENI6WZ5/Boags+Strongarm+designated+driver.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442905808542-AIPBO8C7K1U6ZTQBRV3H/Puma+fighting.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442834554562-HH8KWC8PXG82SSGYK3J1/Hard+Rock+Hendrix.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442916598063-19HBUK1PYB98BSQ281OJ/Destroy+all+humans+2+war.jpg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1443404949408-ZU8WB1GWKS87XLXUXG8V/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442826700182-ON19F6HOHWC1AY5BSMN0/Chupa+Chup+pencil.jpg Work This appeared on the back cover of school diaries. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1445407778787-GWGGG714YKQLSSXZVWR2/image-asset.jpeg Work Medical Officer recruitment press ad. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442813086433-1UM767JFGM6EB5NFOR72/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1443157462345-4DNX3L9BTEROVD0LGNMU/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1443410695444-QLFE3TTVW0DP43F7P5G1/image-asset.jpeg Work 16 national sporting organisations have pledged to provide sporting environments that do not promote alcohol or alcohol advertising. Be The Influence is also an initiative that tackles binge drinking. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1447064600588-NSOYLZFHHH61BV327NMG/VC+Ultimate+backstage+rider+1.png Work https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1458545409199-YVBP8RQ47F8M5ZPOZHU9/Lead+Finger+supertram+hero.jpg Work http://www.paulperrone.com.au/away-1 daily 0.75 2015-09-21 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442837180396-XLR690W5UCASOSMHFI8U/Hot+Wheels+lead+finger+supertram.jpg Hot Wheels https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442837180396-XLR690W5UCASOSMHFI8U/Hot+Wheels+lead+finger+supertram.jpg Hot Wheels http://www.paulperrone.com.au/water daily 0.75 2015-09-22 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442908521656-T9ZSWEWNLFYDV1Z2Z7WA/Spirit+of+Tasmania+kids+go+free.jpg Spirit of Tasmania https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442908521656-T9ZSWEWNLFYDV1Z2Z7WA/Spirit+of+Tasmania+kids+go+free.jpg Spirit of Tasmania http://www.paulperrone.com.au/water-1 daily 0.75 2015-09-22 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442907898270-GEBFP0RB5967STS9TZGC/Spirit+of+Tasmania+kids+go+free.jpg Spirit of Tasmania https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1442907898270-GEBFP0RB5967STS9TZGC/Spirit+of+Tasmania+kids+go+free.jpg Spirit of Tasmania http://www.paulperrone.com.au/radio daily 0.75 2015-09-26 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1443270044973-WM8XALK6WBBZL54ILIF5/Radio+script+banner.jpg Radio http://www.paulperrone.com.au/blog daily 0.75 2015-01-30 http://www.paulperrone.com.au/loves-toys daily 0.75 2018-10-03 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1477118577091-SDPK3GNLZBSX4K0A4FDR/Paul+loves+toys.jpg Loves toys final https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1477118577091-SDPK3GNLZBSX4K0A4FDR/Paul+loves+toys.jpg Loves toys final https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1477118751137-7OBAJI5890BZX87B6M0J/image-asset.jpeg Loves toys final - Pokemon https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1477118824583-B9EST92IFZGB7KVQLZBK/image-asset.jpeg Loves toys final - Hooked On Phonics https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1477118880596-EOGE0JDKHLPNNAWELJTZ/image-asset.jpeg Loves toys final - Bupa Family Challenge https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1443417566215-6OTVDDR3U76S8STKBRZ6/image-asset.jpeg Loves toys final This ad ran on the night of Bledisloe Cup. Telephone traffic for Telstra increased a staggering 900%. Finalist ATV Retail Awards, Corporate. Highly commended ATV Retail Awards, Corporate. Highly commended ATV Retail Awards, Effectiveness. http://www.paulperrone.com.au/energy daily 0.75 2019-04-12 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551868077550-ICGMKLKC9A6BZPT82I2N/image-asset.jpeg Energy - AGL Skipping Girl The Skipping Girl Vinegar neon sign is a Melbourne icon. Audrey, as she is affectionately known has been skipping for generations and she stopped for almost a decade. With the support of AGL, Audrey is jumping again. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551868077550-ICGMKLKC9A6BZPT82I2N/image-asset.jpeg Energy - AGL Skipping Girl The Skipping Girl Vinegar neon sign is a Melbourne icon. Audrey, as she is affectionately known has been skipping for generations and she stopped for almost a decade. With the support of AGL, Audrey is jumping again. https://static1.squarespace.com/static/55ff91e5e4b08adf62136fcf/5c7fa041e79c70c65fe5c22e/5c7fa0adb23ce445629aa954/1551868002076/ Energy https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551868387302-7IAG57S7PRIPXKVB2JYZ/image-asset.jpeg Energy - EnergyAustralia Melinda Melinda is one of the many EnergyAustralia customers who have chosen carbon neutral electricity at no extra cost. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551868582417-5KYHJZ4G0ITFPCKBEMP5/image-asset.jpeg Energy - EnergyAustralia Secure Saver Secure Saver allowed consumers to get a discount after prices went up at new years. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551868848667-LNIBR9AICDA75TCGBBRO/image-asset.jpeg Energy - EnergyAustralia carbon neutral For a limited time EnergyAustralia were offering carbon neutral at no extra cost. This television ad illustrated this in a simple manner. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551869153974-WKX2Z4M7DJA9H4ZCTPTD/image-asset.jpeg Energy - EnergyAustralia Greenpower EnergyAustralia offered Greenpower at no extra cost. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551869296645-ID31KH6RKEIIJFAPIKDH/image-asset.jpeg Energy - EnergyAustralia outlook A simple retail offer that hammered home the rate in a simple manner. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1551868482484-V5FBVOVT9604S3COX2LW/EneAust+movers+online.jpg Energy - EnergyAustralia movers Moving is a frustrating time. Even more so when the electricity is not connected to a new home. This animated online banner for EnergyAustralia highlights this frustration. http://www.paulperrone.com.au/new-gallery-1 daily 0.75 2019-05-01 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1556687672693-0V5JD6EZ5ZKTICYUNCTQ/Paul+loves+toys.jpg WIP https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1556687672693-0V5JD6EZ5ZKTICYUNCTQ/Paul+loves+toys.jpg WIP http://www.paulperrone.com.au/paulandtom daily 0.75 2019-08-07 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565141100984-FD2CR39VXS58C7AJYZDI/P%26T+logo.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565164325684-ML943EUVBTZ1IVBYVOXB/P%26T+2+logo.jpg Paul & Tom Paul Perrone Paul has over 20 years of advertising, marketing and brand experience as a Senior Art Director/Creative at many of Melbourne’s leading creative agencies. He has vast experience in strategy, brand architecture, building brand platforms and rolling out creative marketing and content. Paul is results driven and can connect with consumers. He has a genuine passion for creating ideas and he understands the value of big ideas and how to bring them to life. He has won many advertising industry awards for both creativity and effectiveness. He has helped build many high-profile Australian and international brands. His brand experience includes Telstra, Australian Red Cross Blood Service, Puma and Jeep just to name a few. Paul has produced campaigns and content for just about every medium, both above the line and below the line and retail. You can find a selection of Paul and Tom’s work below. You can view more of Paul’s work at paulperrone.com.au Tom Ellwood Tom’s career began over 20 years ago after completing a Bachelor of Arts and doing Australia’s Advertising Award School - once in Perth and then for a second time in Melbourne. For the last nine years, Tom has worked on multiple blue chip accounts across all media at Clemenger BBDO – 2018 Most Creative Agency Cannes Lions, D&AD Global Agency of the Year, APAC Effie Agency of the Year and The Big Won Report Global Agency of the Year. Brands managed by Tom are spread across categories including Automotive, FMCG, Government, Property Development Industry, Personal Hygiene, Banking/Superannuation and clients such as Mercedes-Benz, M&M’s, Pedigree, MLC, Dennis Family Homes, The Age, Telstra, Bupa, and Tena. Awards include Cannes Lions, Spikes, MADC, Caxton, Award, Golden Stylus, New York Catalogue Awards and Australia Direct Marketing Awards. You can find a selection of Tom and Paul’s work below. You can view more of Tom’s work at tjefolio.com (Password: welcome) https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565078686733-S51ZGBO2B2UEXGJ688RJ/Denta+Flexi.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565139995439-SQXRSPTX91W2WFDH30R8/Gamble+Aware+billboard+lightning.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565140043568-8ZO5HH7045I4CBD3W3FF/Gamble+Aware+press.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565133951385-MEX9QL4HCYIXRMH2CX79/Hard+Pack+1.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565133114150-WWMUOIBZI1QAYKE0ERVK/Hard+Pack.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565140412238-HVFBWZ6JKQV425RJ16X5/Boags+Strongarm+designated+driver.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565140316154-5SFHHV2ZK5I90EDBKCG2/Boags+Strongarm+happy+hour.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565140346556-KR900EQW38APX3DNV7PM/Boags+Strongarm+attractive+option.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565138471411-UOJLNXOYDB31IRJG6373/NAB.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565140236317-LY4EMMDQ775RKR8O9108/Hard+Rock+Hendrix.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565139655275-4WIYW2MHQ6Z1SBBEMCJG/Your+Time.jpg Paul & Tom https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1565140621554-5ISCP5XKWRGWYYCTX9BD/Chupa+Chup+pencil.jpg Paul & Tom http://www.paulperrone.com.au/bestthing daily 0.75 2020-08-06 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1596693438350-XG75JPCGH713EZGBGLR3/ARCBS+Best+Thing+logo.jpg Red Cross Blood Service - Best thing https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1596691989062-NX48BEU0OKCPNDAKE9EP/ARCBS+LAM+Campaign.jpg Red Cross Blood Service - Best thing https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1596691906203-SHHG6ESXCABSGQIWHJT2/image-asset.jpeg Red Cross Blood Service - Best thing https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1596691936730-UMIIBZ47JWTITNACATSH/ARCBS+LAM+Campaign2.jpg Red Cross Blood Service - Best thing https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1596692009198-QYGZ6X6ZZJ04YCPKOYVO/ARCBS+LAM+Campaign3.jpg Red Cross Blood Service - Best thing https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1596692027551-ZGJ4EZKZ4LMGRMSWOOFL/ARCBS+LAM+Campaign4.jpg Red Cross Blood Service - Best thing https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1596692050542-HR4N8P7J9RT7DHPUS42C/ARCBS+LAM+Campaign5.jpg Red Cross Blood Service - Best thing http://www.paulperrone.com.au/loves/hinkler daily 0.75 2022-02-18 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1645140597481-4UF8ZHKVQM45BXVOQKUF/image-asset.jpeg Loves Hinkler WIP https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1645140597481-4UF8ZHKVQM45BXVOQKUF/image-asset.jpeg Loves Hinkler WIP https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1644922702930-DKLWWRWQYJ9J4ORDNG2G/image-asset.jpeg Loves Hinkler WIP - Turbo Bot Turbo Bot is a mischief making prank machine. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1644922702908-699RVJNP93F3CR49PRZJ/image-asset.octet-stream Loves Hinkler WIP https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1644922825388-PH5S31AEBMLABFU1R9NB/image-asset.jpeg Loves Hinkler WIP - Turbo Bot Rad Ways to Play This is the instructional video for Turbo Bot https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1644923010379-CR0J6VXUY991EJF5TTTV/image-asset.jpeg Loves Hinkler WIP - Real Littles Real Littles is the style that everyone loves make micro. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1644924942345-CPT1I9N615S5PQQ84YPD/image-asset.jpeg Loves Hinkler WIP - Prank Bro Prank Bro is the undisputed heavyweight champion. https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1645144720715-2BJPBQZO2ZL44GTYFQEH/Paul+loves+Hinkler.jpg Loves Hinkler WIP https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1645139442933-ZMIXGDQ9JXR5JLYNOMTG/image-asset.jpeg Loves Hinkler WIP http://www.paulperrone.com.au/black-and-white daily 0.75 2014-11-25 https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895491754-UFKM185IGMEWK5BNXHVS/869cbb57f6785b20f0dcb75a7ec7d9bd.jpg Black and White https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895501946-MBL9ZGKHGKIUJXTY9DWY/aba61e192672dda47e00da5cc9e37789.jpg Black and White https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895500900-JAVBL33RKK4659DFGPZ7/ad8f38fccb01d16cc7e602944c102656.jpg Black and White https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895519696-KMD8SRDDJ5B2UIKXV3T7/1ab81436096ed49b15798fe37ae511ea.jpg Black and White https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895519709-RINAUJBSJ631PDZLHINP/1cb99edda00c5f8389cb65fcd111d79f.jpg Black and White https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895519922-DOP15AWV43GK5NJRNAND/12a9ec139e7b2c77708e6735ad1af370.jpg Black and White https://images.squarespace-cdn.com/content/v1/4fd1028ee4b02be53c65dfb3/1377895687543-42GNCWYAEEERGJ5L7M8S/869cbb57f6785b20f0dcb75a7ec7d9bd.jpg Black and White http://www.paulperrone.com.au/aboutpaul daily 0.75 2023-01-18 https://images.squarespace-cdn.com/content/v1/55ff91e5e4b08adf62136fcf/1880493a-83f2-4908-a6c5-a67cfca2a83c/PP+portrait.jpg About Paul - 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